EXPLORING THE CONNECTION BETWEEN
IDENTITY, FOOD CHOICES, & LIFESTYLE CHANGES
IDENTITY, FOOD CHOICES, & LIFESTYLE CHANGES
Our identities are anchored in our cultural and familial histories but are also shaped by our current circumstances.
While Whole Foods consumers are often considered ‘eco-conscious’, there are also those who are adventurous in their food choices and cooking techniques, seeking out new combinations that shape their identities.
While Whole Foods consumers are often considered ‘eco-conscious’, there are also those who are adventurous in their food choices and cooking techniques, seeking out new combinations that shape their identities.
The poster presents suggestions that the brand may find a new group of consumers interested in exploring new foods beyond the needs of daily consumption, by promoting the adventurous and experimental aspects of food discovery.
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RESEARCHER AND INFORMATION DESIGNER: MAYUKHI CHACHAM
CLASS: STRATEGIC COMMUNICATION
CLASS: STRATEGIC COMMUNICATION
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PROCESS
The following represents an analysis and clustering of information gathered from several customer interviews, wherein they shared insights into their favorite foods and the traditions they grew up with.
You'll also find diagrams that break down the 'Factors Affecting Lifestyle Changes.'
These visuals help connect the dots—from 'Food as a Family Tie' and 'Food Bringing Out the Best of Shared Experiences'.
You'll also find diagrams that break down the 'Factors Affecting Lifestyle Changes.'
These visuals help connect the dots—from 'Food as a Family Tie' and 'Food Bringing Out the Best of Shared Experiences'.
The visual style of the poster presents a more cohesive and engaging design. Integrating Whole Foods' interests, I used a kitchen scene as a starting point for illustrative vignettes, inspired by the transcripts.
Additionally, each primary bucket now boasts a distinct color palette, creating a visual hierarchy. The contrast and saturation were adjusted for emphasis, making the poster more visually striking and aligned with Whole Foods' aesthetic.
PRINTING AND THE FINAL CLASS PRESENTATION
We had a fantastic culmination of our class journey in the final presentation,
and the feedback from both our teacher and fellow students has been overwhelmingly positive.
and the feedback from both our teacher and fellow students has been overwhelmingly positive.
